Sectors

Ecosystem strategist. Brand builder. Longevity advisor.

I build concepts from scratch, design partnership strategy and take ventures to market, across the businesses shaping how we live well.

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Ekatherina Pajic, longevity ecosystem builder, in Geneva's old town
Who I work with

The work depends on where you are.

01

Consumer brands & products

Beauty, skincare, supplements and wellness products with real traction.

There is usually one decision, a positioning or distribution choice, that would change the brand's trajectory entirely. It is almost never what the team is focused on.

  • Partnership strategy and ecosystem building
  • Positioning, pricing and channel strategy
  • Introductions and product seeding with the right partners
Examples

Adipeau: introductions and product seeding with 40+ partners globally in four months. IDEO Skincare: strategy on science, retail landscape and investor positioning. ProReset, MIAFIT.

02

Brands entering new markets

European and international brands expanding into Europe, the US or the Middle East.

Brands entering a new market without the right introductions spend a year and real capital learning what one conversation could have told them.

  • Market-entry plan: first customer, channel and city
  • Distribution and partner sequence
  • Introductions through my network in Geneva, Miami, New York, Dubai and London
Examples

Wellist Week Miami: connecting brands with partners and stages in the US market.

03

Clinics & longevity services

Clinics, diagnostics and health-tech companies looking for the right distribution.

The best longevity services rarely lack quality. They lack the partners who put them in front of the right people, in the right setting.

  • Partnerships with hotels, clubs and brands
  • Positioning and offer design
  • Go-to-market strategy
Examples

The Liver Clinic and Deliverance: introductions to hospitality partners.

04

Clubs, studios & residences

New concepts and existing spaces that want to become true longevity destinations.

Lifestyle businesses live or die on two things: clients feel better, and they can see results. Miss either, and the most beautiful space becomes a revolving door.

  • Concept creation from scratch
  • Programmes, protocols and member journey
  • Partner, technology and supplier ecosystem
Examples

Powercube Geneva: built the full 360° longevity ecosystem from zero as Founding COO.

05

Events & experiences

Events, retreats and members' clubs that want the right voices and brands in the room.

Great events don't happen by accident. The right people in the right room is a design decision.

  • Speaker and brand curation
  • Longevity pop-ups and activations
  • Partnership and sponsorship strategy
Examples

Wellist Week: Director of Curation, 2026–2027. Biohacking pop-up with Powercube at the Geneva Polo Club.

06

Founders & new ventures

Founders building something new in wellness and longevity.

Strategy and the person leading it are rarely separate problems. The ventures that last are built right, not just fast.

  • Concept and business model from scratch
  • Proposal and pitch deck refinement
  • Go-to-market, first partners and founder coaching
Examples

Advisor and coach to wellness founders since 2022.

Working with a hotel or resort? See the Longevity Hotels page

What I bring

A combination that is rare in this industry.

The rigour of finance

A decade in finance and venture, including five years and a $70M portfolio in impact finance at Symbiotics.

The reality of operations

Founding COO of Powercube Geneva: every principle tested in a real build, under real pressure.

An ecosystem builder's eye

Over 40 partners introduced and seeded for Adipeau in four months. Director of Curation at Wellist Week.

A curated global network

Longevity investors, operators, brands and hospitality across Geneva, Miami, New York, Dubai and London.

"Her network is remarkable, but more importantly, she activates it with intention. The opportunities she curates feel thoughtful, not transactional."
Karina Moises, Founder & CEO, Beautology Lab

The ventures that last are the ones that built right.

Start with a 90-minute strategy session. If we're a fit, I stay alongside you as your partner.

Book a strategy session